Show notes
Cold calls work, if you know how to work them. But unless you know the pathway to a meaningful opening, you may never get to the value prop or the closing… and you’ll never book a meeting.
We brought back Zac Thompson to break down his proven strategies – from how to start the cold call strong, to clearly selling your value proposition, all the way to a successful close.
Watch and take away tried-and-true strategies and effective talk tracks and frameworks to use in cold calling, start to finish.
What You'll Learn:
- Call openers that start things off right
- Value propositions that grab their interest
- Closing strategies that book more meetings