How to Create Sales Messaging That Converts

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Show notes

Getting enough quality offers out to prospects is one of the toughest metrics to hit in sales, especially when the competition is so strong. A big part of the problem is when the messaging doesn’t connect.

Watch Tom Slocum as he reveals his strategy for creating compelling offers that consistently convert, using emotional drivers and strategic storytelling.

Learn how to align your messaging with audience values and core motivators, understand emotional drivers, and build a scalable messaging system that connects with your ICP. Nick will break down the core elements of effective offer creation and show you the specific frameworks he uses to create proposals that move deals forward.

What You'll Learn:

  • How to craft messaging that aligns with your prospect's core motivations and values
  • Ways to identify your prospect’s emotional drivers and leverage them in your sales proposals
  • How to build a repeatable framework for creating high-converting offers

Speakers

James Buckley
James Buckley
James Buckley
Content Creator & Host
Sell Better
Tom Slocum
Tom Slocum
Tom Slocum
Founder & CEO
The SD Lab

Upcoming