Cold Email Copywriting Strategies From 100+ Campaigns Ran

Outbound changes fast! So we have to constantly adapt our strategy… especially when it comes to copywriting.

Katie Thies joined us for a masterclass on cold email copywriting. Katie’s clients include companies like Clay, Instantly, Sonos, Kevin “KD” Dorsey, and Retention.com.

She shared the cold email strategies that work today, how to think about first emails vs. follow-ups, and her top copywriting tips for 2025.

What You'll Learn:

• Cold email strategies that are working today
• How to think about first emails & follow-ups
• Katie’s top copywriting tips